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August 18, 2014

TRENDS in the Center City Condo Environment Over the Past 25 Years

Filed under: Center City Real Estate,General Real Estate — Center City Philadelphia Real Estate Agent @ 8:38 am

  Like haircuts and waist size, many things have a tendency to change over time. Here are some notable changes I have seen to the Center City condo market over the past 25 years-

1) The Disbursement of Wealth – In the mid 1980’s, if you had a million dollars to buy a condo, you landed on Rittenhouse Sq. and probably in 1820 or 1830 Rittenhouse. Today- your imagination and money can take you to far away exotic places like- Old City, Bella Vista, and the Loft District. Large high-end condos have spread around town to almost all neighborhoods.

2) The introduction of “High End Low-Rise/Brownstone” styled condos- The defeat of many a high end brownstones over the years was the lack of an elevator. Anyone looking to buy high end in a brownstone probably isn’t going to be fond of stairs. From 1030-2 Spruce (Knightsbridge Condos) to the lovely 1904 Spruce and 2138 Lombard, the high-end market is finding its way into groovy Brownstone and soft loft conversions- with elevators.

3) No trend in Co-op growth- No new ones since before the mid-1980’s. They fly well in NYC, but never really caught on here in town in terms of their growth in numbers. 1901 Walnut is the premier co-op building in town…a lovely pre-war on the north side of the square. Very handsome building…and I fail to see how the fact that it is a co-op has diminished its value.

4) Lower Than Expected Conversion Projects- Yes…we saw the Grande, The Ellington, The Phoenix and a smattering of other re-used office buildings. But with the inventory and location advantages some of these older places have- I am surprised we haven’t seen more conversions. I would look for more conversion projects in the next wave of construction.

5) Zeroing in on condos near Jefferson and U of Penn- The growth of small and large size condominium buildings around Jefferson Medical for example has proven to be one of the easiest, sure-fire ways for many condos to find buyers. Like shootin’ fish in a barrel. Ditto for U of Penn area.  Builders are filling a market need, and there are some smart buys in both areas. Huge growth segment.

Mark Wade
Berkshire Hathaway Home Services 
Fox & Roach
530 Walnut St. Suite 260
Philadelphia, Pa. 19106
Mark@CenterCity.com
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July 29, 2014

The Dying Art Of Open Houses

Filed under: Center City Real Estate,For Sellers,General Real Estate — Center City Philadelphia Real Estate Agent @ 8:37 am

Remember the olden days when the Sunday paper would arrive and you would get out your red felt tipped marker, then circle the open houses you wanted to see?

   That was so 1997….Those days are all but gone- having been replaced by the advances in internet marketing for condos. Additionally, more and more Center City Condos are forbidding agents to hold Open Houses- ever.

   It is said in Real Estate circles that open houses are NOT for sellers- they are for agents trying to pick up buyers. To a degree, I agree. More so with the fact that videos, virtual tours, podcasts, blogs, multiple photos, etc are easily found with a quick Google search. And most Realtors’ websites can give you a lot more than you can learn at an open house- think neighborhood stats, crime reports, etc., not to mention the gossip and dirt you can pick up on your neighbor’s house. If someone is seriously in the market for a condo, they are going to view your listing if they are interested- Open House or not.

  I usually find that Open Houses tend to cut down on the weekly traffic- the more people who see it at an open, the fewer weekly appointments one will find in terms of buyer traffic. And of course, we are all aware that Open Houses usually beget nosy neighbors, passersby, and the like. With overall traffic down on Open Houses over the past decade (in my experience)- how long before Open Houses will go the way of land lines and flip phones?  Probably not long.

FYI-Center City Open Houses are usually ONE hour only- Get in, then get out. Suburban agents can spend 3-4 hours at one open house. How utterly boring. I think I’d rather drink bathwater than to sit in a house on a Sunday for four hours.

 

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July 21, 2014

Considering Developing a New Condo Building in Center City?

Filed under: For Sellers,General Real Estate — Center City Philadelphia Real Estate Agent @ 8:20 am
Here are 10 things NOT to overlook…
 
1) Buyers today appreciate security, but is an alarm system necessary? Probably not. Try installing a “dropcam” styled camera inside the front door of each unit- And owners can get an instant email IF and WHEN someone enters their unit- day or night, even if owners are on the other side of the planet.
 
2) Recharging Stations- How about a little shelf by the front door of each unit that will recharge cell phones and devices by simply placing the devices on that shelf? Any buyer with a cell phone could get very excited about such a feature.
 
3) Pet Policies- I would suggest your building needs to be pet friendly- but not for tenants. Breed restrictions and size restrictions may also be in the overall best interest of the buying public.
 
4) Two Month Capital Contribution- New buyers need to add to the “kitty”…very common and a great way to jump start the reserves. This practice is now standard in Center City Condos around town.
 
5) Virtual Doorman- Looking to keep condo fees in check? Try a virtual doorman- Activity can be monitored offsite but still give the sense of security to the condo owners. Many newer buildings are going this route to save on condo fees.
 
6) Electric Automobiles Plug In Bays. One day soon, this will be a must for all new buildings. And don’t forget to save at least one parking spot for car sharing purposes. Bike sharing might not be a bad idea on your property as well.
 
7) Be as Transparent As Possible- Post the true sale prices of each unit- not just asking prices. Shove the info into the faces of potential buyers. They will without a doubt appreciate your candor and transparency. Shady is not going to work for you…trust me on that one.
 
8) Don’t Forget The WOW Factor- Let’s face it, unless you are buying at the Ritz Carlton, or some other “A” building, chances are the finishes and model units are not going to as appealing as they possibly can be. Change that. I am begging you….Nothing sells better than stunning visual finishes! Get a little crazy because no other developer will dare to do so…
 
9) Parking- Important for larger units, but if the location is fairly central, will probably not be important to studio, one bedroom, or even smaller two bedroom condos.
 
10) Make Sure Your Sales Office Is Realtor Friendly-
Offer free parking, allow Realtors easy access without the mandatory one hour tour. Scrap the stupid rules and long info forms buyers and agents must fill out that most . NOTHING CAN KILL SALES FASTER than pissing off the Real Estate Community.
 
Want to learn more about how to make your 
new condos fly off the shelf? 
Let’s chat…..
 
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July 1, 2014

Really? You wanna’ buy that Center City Condo??

Filed under: Center City Real Estate,General Real Estate — Center City Philadelphia Real Estate Agent @ 12:56 pm
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The old adage “Buyers Are Liars” is repeated often in many Real Estate circles. I think the line is a crock of sh*t….The line should be “Realtors don’t spend the time to get to know their Buyers.”

And there you have it….

The key to selling condos in Philadelphia. Find out as soon as possible what trigger is going to make any given condo work for a given buyer. Oh, and make sure you know everything about almost every condo in town and be able to discuss that condo at length, at the drop of a hat.

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Here is a list of things that I find buyers really key into when shopping for a condo here in town:

1) Walkability
2) A Side of parking
3) Proximity to a given Point Of Interest
4) Areas in which they already are familiar
5) Curb Appeal / Interior Condition
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Which one of those blows the others out of the water?
That would be # 5…
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I hear it all the time- “I want this area”, “I must have parking”, or I want to be able to walk around town”.  But many of those MUST HAVES fly out the window the minute the majority of buyers walk into a Philadelphia condo and fall in love with what they are seeing…usually quite a different story than what originally comes out of their mouths. NOTHING wrong with knowing what you like….I too am very visual.
Gone is the need for a study, or a 2nd bedroom, that large kitchen buyers have always wanted. Visually stunning condos here in Center City Philly are always in demand- regardless of most market conditions. Believe you me….and NEVER underestimate the fact –
IF IT SHOWS WELL, IT WILL SELL WELL

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June 23, 2014

Many Comps Are Just Plain Horse Sh*t

Filed under: Center City Real Estate,General Real Estate,Real Estate: Condominiums — Center City Philadelphia Real Estate Agent @ 8:51 am
Not all 1500 sq ft condos are created equal-
Even within the same building and same time frame
There are so many factors which affect value in a Center City condo that “comps” may not always tell the entire story.
Many buyers try to justify their low offers with square footage calculations….which CAN be horribly erroneous. How best to compare apples to apples?

1) Ask to see EVERY sale in the building in the past 2 years. Ask for the public records and MLS records.

2) Find a map of the building, and see which units face “The Park” and which overlook the DUMPSTERS – Positioning within a Center City condo building plays a role in value!

3) Inquire as to seller concessions that may have resulted in a higher recorded sales price for comps in newer buildings. And ask “did that unit include any extras like free parking?” If it did, it is going to distort the comps.

4) Floor height value- may or may not play a part in comps/ comp value. Newer Philadelphia condos are GREATLY based upon floor height.

5) Know that ALL pictures in the MLS look good- they don’t show dirt, clutter, or a poor showing ability (generally speaking). And know that “Fact Sheets” and MLS sheets are like Resume’s- full of bullsh** and dog doo. Never take that info for granted- you must confirm!

6) AND THE BIGGEST factor to warp comps- Interior condition. Hugely huge in comp valuation. Here is a good example of “Not All Space Being Created Equally”…Equally sized two bed units IN THE SAME BUILDING can vary in price from $400k- $700k. Condition, and view have huge impacts on value and pricing.

Clearly Center City condo comps can be deceiving – if you don’t know…ask me.

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May 19, 2014

No Inventory? Wha-Wha-What??

Filed under: Center City Real Estate,General Real Estate,Of Interest to Buyers,Of Interest To Sellers — Center City Philadelphia Real Estate Agent @ 8:57 am
We Will Remember 2014 As The
Year Of No Inventory
In my opinion, the cause is easy to pinpoint.
We are just now coming to a time in the market where prices have begun to rise. However, they have not risen to a point where many sellers have a ton of equity into their Center City condos.
As a result, they either choose not to sell or simply cannot sell because they do not have the equity to move into a new home. This creates a bottleneck of demand- buyers are buying but there is not enough product on the market to meet that demand.
We see this phenomenon once every 7 years or so when the market shifts from a buyers market to a sellers market.
Look for the situation to change next fall as more sellers gain the equity needed to move into a new home and list their current properties.
  Although I don’t mean to be the “big brain”….
We do have a fairly sizable amount of the
Center City Condo inventory for our buyers….
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May 12, 2014

How is the “B” Grade Inventory selling?

Filed under: Center City Real Estate,General Real Estate,Real Estate: Condominiums — Center City Philadelphia Real Estate Agent @ 1:08 pm
   When the market hits a rough patch, the outlying areas are the first to notice the change in terms of demand and therefore pricing. Those “B” areas are usually the last to rebound in terms of demand and prices when the market picks up speed. There are exceptions to that rule of course, but anyone would have a tough time arguing that Rittenhouse Square has the fluctuations in demand during the high and low parts of the Center City condo market when compared to our “B & C” inventory. There is indeed something to be said about the “location, location, location” saying.
   But when the market is in full swing as it is today and buyers outnumber sellers, we see the “B” inventory pull up the rear with a real sense of urgency and demand. There are no less than a half dozen condo buildings around town that have had some exceedingly impressive sales….sales where no prior sales have occurred for the past say two years.  As the core of our Center City condo market strengthens, so does our outlying areas and with that, our “B” inventory.
Once overlooked, now being looked over
 
   The resale prices in some of our “B” locations is striking as we see values “stair-stepping”,where one sale builds upon the one prior and prices stair-step up in clear and rapid fashion. We can see that trend throughout the Center City condo market and many buildings that had no traction even a year ago are seeing wonderful attention in today’s market.
I find the lack of talk in the general Real Estate community concerning the eastern portion of 19123 and the northern portion of 19107 to be surprising, to say the least. Proportionally, these are our newest growth areas in terms of value.
 Believe me. I’m not making this stuff up.
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March 17, 2014

A building’s reputation shines brightly onto condo values

Filed under: Center City Real Estate,General Real Estate — Center City Philadelphia Real Estate Agent @ 2:40 pm
Take location and amenities out of the valuation
equation and you are pretty much left with reputation
as the driving force of value for Center City Condos.
   Reputation is the elusive building quality that can garner some high end sale prices for certain buildings in Center City. Every building has a reputation which is built on a plethora of factors- some of which may not be visible to the naked eye. Factors such as: location, curb appeal, overall quality of fit & finish, upkeep and maintenance, and amenities/services that are offered. Some of the more subtle qualities of a good building reputation might be clues to the building’s finances, the size and composition of the condo units, monthly dues, friendliness of staff and management responsiveness.
The one factor that I notice buyers pay attention to is the friendliness of the staff. This is BEYOND HUGE. And such a simple factor that can easily be affected. If your doorman is anything but courteous and helpful- my buyers are going to pick that up pretty quickly and it will sour their impression of your building. York Square in Old City used to have a really pissy front desk staff and a fair number of my clients would comment on that attribute. And the comments from my buyers weren’t nice. First impressions are huge…we all know that.
The reality is that you cannot single out location as being the only driving force of value in a Center City Condo. Just look around town and try to compare building’s based on location alone- then try to determine the buildings value based solely on location. You would pretty much have to be a goof….you follow me?  Building reputation and the attributes associated with reputation can indeed dictate value and really be a driving force of those values.
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March 10, 2014

Rumor has it…

Filed under: Center City Real Estate,General Real Estate — Center City Philadelphia Real Estate Agent @ 1:25 pm
-The Plaza is done with their lobby work and they made one of the best common foyers in town even better. Now exterior work to begin on the balconies.
-I have heard that the planned new construction at 25th and Locust is going to be a Philadelphia condo building- and not rentals. Don’t bet on it-just a rumor.
-The Murano is getting a make-over to their community room. No offense as I love the Murano, but…yippee.
-The lobby of the Warwick has been completed..and this ain’t no rumor- it is fabulous! Really…next time you walk past- stick your head inside the lobby at 1701 Locust St.
-I just implemented a new menu button on my site “The Newest 50 Condos In Center City.” That info will of course be updated daily for my condo junkies that love to stay on top of everything here in town.
-I just got my first “Multiple Bid” situation for the Spring 2014 selling season- A sign of the impending “sellers market” (watch prices rise this year pretty much across the board).  The spring market is starting real early this year- and will run through say mid-July.
-I just saw one of the most jaw-dropping condos I have seen in town- At 1352 South St. A super duper stunning corner unit- the likes of which I have never seen in Center City. This is the only one like it in the building.
Asking under $800k. I was like, damn…..
-Center City One at 1326 Spruce St. has completed (most if not all) of their common hallway repairs and they look stunning. Building is so well run and they are now offering options for folks to replace their own exterior windows and doors. Touche.
-I heard that the southwest corner of 5th and Walnut was recently purchased by a large Center City developer and will be turned into a fairly dramatic new condo high-rise building. I overheard that little noodle from a big wig in the company who was in good spirits when he started singing like a canary.
-The Former Shirt Corner (NE corner 3rd & Market) is adding a CVS and 59 units…not sure if condos or apartments.
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February 10, 2014

Philly Real Estate: Views Can Mean Value – But Not Always

Filed under: Center City Real Estate,For Buyers,For Sellers,General Real Estate — Center City Philadelphia Real Estate Agent @ 11:56 am

…and floor height isn’t the only factor affecting values within the same buildings.

Probably the most overlooked effect on value to high rise condominium is the view that any particular piece of Philadelphia Real Estate has to offer. And not all views are created equal. Let compare and contrast a few different scenarios. All are based on my opinion, as a fairly seasoned Realtor who specializes in condo sales I have learned a great deal about the effect on value that particular views may or may not have, and any given buyer’s perception of how that view might affect their desire to purchase.

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1) It is possible for a posh condo to nearly double in value if it has a highly coveted view. Think Central Park.

2) In some buildings, the highest values have been posted not only on the highest floors, but also on what we call “treetop” view. A very nice view of the treetops, say on the 5Th floor of a high rise condo can be very appealing to a number of buyers

3) A condo on a high Floor does not always warrant a higher sales price. IS there a benefit to looking directly into a neighboring high rise condo building- from the 27Th vs the 8Th floor?

4) I personally have found few buyers to discriminate between an East vs West view. However, a number of condo values are greatly affected by a North Vs South view.

5) Not all views from the 16Th floor of various buildings are the same. Think about ceiling height, and windows that run floor to ceiling. The building itself can manipulate either the view, or the feeling that the view offers, and this in turn will affect resale value and overall appeal.

At times, the need for a good view can be bypassed if a condominium has great light. There are many Rittenhouse Square condos that offer tremendous natural light, be it north or south, east or west, that don’t necessarily have great visuals. I find a lot of buyers will fore-go a great view if the natural light is strong. Conversely, I find that a great view will not overcome the weakness of a dark condominium. I would suggest that natural light is a stronger motivator than a great view- at least in terms of resale ability.
So know that it has been my experience that view does indeed affect resale price and the time it may take to sell any given Philadelphia condominium. Though direct “park views” are the most desirable, there are compensating factors, and issues that can compensate for a lovely tree lined view of say, Washington Square. One needs to consider the window size, ceiling height, amount of natural light, and of course floor height. All factors should be considered when determining the resale ability of any given Philadelphia condo.

Mark Wade
www.CenterCityCondos.com
Berkshire Hathaway Home Services Fox and Roach Realtors
530 Walnut St. #260 Philadelphia, PA 19106

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Philadelphia, PA 19106
Direct: 215.521.1523 ~ Office: 215.627.6005
Fax: 215.627.3142
Email: Mark@CenterCity.com
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